生活英语|prankvertising 恶作剧广告

Prankvertising refers to using hoaxes^{1 or mischievous2 acts as part of a marketing3 campaign.}

恶作剧广告指的是在营销推广活动中用恶作剧或者恶搞行为。

Prankvertising, an advertising^{4 strategy that makes its point by tricking, scaring, or pranking an unsuspecting person or audience, seems to be the hot thing in advertising these days.}

恶作剧广告通过对毫无疑心的个人或者观众使用欺骗、恐吓或者恶搞来达到广告宣传目的。这种广告方案现在在广告界很时尚。